14 Oct '12, 2pm

Why PageRank Doesn't Matter - Search Engine Watch (#SEW)

Every SEO professional reading this who's had more than one client has undoubtedly been faced with the following statement, "I know you got my rankings up, but when do you expect to see my PageRank increase?" There are many replies that quickly race through the head from the slightly cheeky, "Let's worry about that when it matters," to the more obvious "Oh God, what forums have you been reading?" But you're a business-person and so instead you launch into your now well-rehearsed discussion about what does and doesn't matter when it comes to promoting a site online. This issue got me thinking, rather than repeating the same discussion over and over, why not write an article outlining all the commonly misunderstood metrics thrown around? Before we get into all that however, let me invite you to comment below on additional metrics and questions we're all asked about that are ...

Full article: http://searchenginewatch.com/article/2216396/Why-PageRank...

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