21 Jun '16, 11am

8 Pitfalls to Avoid in B2B Content Marketing by @amandaedodge

8 Pitfalls to Avoid in B2B Content Marketing by @amandaedodge

B2B content marketing poses a different set of challenges from consumer-based content. Often the brands are more obscure, and the purchase process requires multiple decision makers. However, good B2B content marketing is possible; you just have to avoid these pitfalls. Forgetting Improvement Goals and KPIs Most clients know they need a content marketing strategy, but don’t know how to measure long-term growth. When you’re budgeting for the year, identify key ways to know you’re doing well, and a timeline to hit certain benchmarks. Here are a few examples: Increase links to our site from 25/month to 50/month Build traffic 25% in the next year Grow social presence and increase social engagement by 15% All these goals should have concrete steps that outline how you’re going to achieve them. After all, sitting around hoping for more site visitors won’t increase your traffic. F...

Full article: https://www.searchenginejournal.com/8-pitfalls-avoid-b2b-...

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