14 Oct '12, 6am

Session Details | Pubcon via @newspin

Content marketing is probably the most utilized term in the online marketing space today, however most people focus on two major points; the content itself and getting visitors to the content. True content marketing runs in a cyclical format from content creation, outbound and inbound marketing techniques, conversion optimization, and ending with the use of data for iteration. Control and creation of a full content cycle can be the difference between marketing success and failure.

Full article: http://www.pubcon.com/session-details?action=view&confere...

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