13 Oct '12, 9pm

53% of Organic Search Clicks Go to First Link [Study] - Search Engine Watch (#SEW)

How important is it to be on top? In search marketing, the difference between a first and second place listing can be huge, according to new research from Compete.com. Their recent analysis of "tens of millions" of consumer-generated search engine results pages from the last quarter of 2011 highlights a few interesting insights for marketers. As shown in the illustration above, 85 percent of all listings shown are organic, with 15 percent paid search listings. Overall, 55 percent of search engine results pages have ads. When it comes to clicks on those organic listings, 53 percent go to the top result. The second sees 15 percent of the action, the third 9 percent, the fourth 6 percent, dwindling all the way down to 4 percent to round out the top 5. “Since the vast majority of listings on a SERP [search engine results page] are organic, and the majority of clicks are on the...

Full article: http://searchenginewatch.com/article/2215868/53-of-Organi...

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