#Brand management has a #social side - SgImpact.com

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The Social Side of Brand Management

techipedia.com 13 Oct '12, 5pm

#Brand management has a #social side

The Social Side of Brand Management Posted by Guest Author in Featured , Marketing , Search Engine Optimization | 1 comment This is a guest post by Chris Birk. Social media and the sheer increase in number of content creation platforms has given managers, who specifically monitor a business’ reputation, many new challenges. One of the best descriptions of online reputation came from Matt Polsky on Jason Fall’s Social Media Explorer: Reputation isn’t a single stationary object, but an equation that includes many pieces, such as being known for quality products or services, being likeable, actively engaging customers, or the ability to offer valuable and relevant content. This may have quite a few of you thinking about where you stand. Are you taking all forms of the equation into account and being proactive or are you just focusing on being reactive and hoping for the best?...

Full article: http://www.techipedia.com/2012/social-brand-management/

Tweets

@maynardmike » 07 Nov '12, 3pm
Good, worthwhile read on brand management “@ChrisMakara: The Social Side of Brand Management - [link]”
@sowebinc » 07 Nov '12, 2pm
The Social Side of Brand Management - [link] RT @ChrisMakara
@sd1design » 13 Oct '12, 5pm
RT @NMGPR: #Brand management has a #social side [link]
@NMGPR » 13 Oct '12, 5pm
#Brand management has a #social side [link]

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