13 Oct '12, 3pm

How To Write a Video Script that Sells: 5 Tips For Video Screenwriting!

Building a marketing video for your product or service can be fun, but writing a script is hard work. And while it may not be as exciting as picking the background music or creating the visuals, a well written script is the key factor to your video's success. Here are 5 simple steps you can take when writing your next script. 1. KISS (Keep it Short and Simple) While content trumps length, it's critical to keep your script to a manageable length. Thirty to sixty seconds is ideal . Once you get above ninety seconds, you better have some pretty great content, or you'll start losing viewers fast. Creating a concise script depends on using short sentences and simple language. Always try to avoid industry jargon and make sure to have someone outside of your company review the script before signing off. 2. Set the Tone Video is powerful precisely because you have the ability to c...

Full article: http://www.reelseo.com/web-video-script/#ixzz29C5aaikR

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