SgImpact.com

13 Oct '12, 8am

What's Going On with Our Branded Organic Traffic?

I think sites about SEO will see this impact more than general websites. Danny Sullivan tweeted that over half of the Google search traffic to SearchEngineLand was not provided. When I look at sites not about search the % of "not provided" is much lower. In most cases if the brand is aggressively marketing then the growth in exposure & the general increase in search volume will most likely more than compensate for the "not provided" issue (at least up until Chrome also defaults to "not provided"). And then after that happens the decline will still only be a single year over year shift & then from then on the same growth patterns will show going forward, so this won't be a recurring problem for most folks, but rather a one-off shift. Also, as people generally get more comfortable with search people tend to use the search box for navigation more for many brands, shifting fro...

Full article: http://www.seomoz.org/blog/branded-organic-traffic?buffer...

Tweets

What's Going On with Our Branded Organic Traffic?

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