13 Oct '12, 7am

Search Industry Job of the Week - Search Marketing Analyst - Ask Kalena Search Engine Advice Column (blog)

Generate and continually expand keyword lists to maximize campaign exposure to a target audience Create compelling ad copy within search engine specs, with continued testing of creative appeals, messaging and brand positioning Develop a spending strategy across keyword groups and engine partners Structure keywords into tactical management groups for maximum accessibility and accountability Daily bid-management per keyword/ad-group and general placement of client budgets Execute testing strategies across all major campaign assets or controls for success.Portfolio management of individual keywords at various CPC rates, set against various metrics and benchmarks of success Ensure that paid search campaigns are properly launched and maintained Traffic and implement production sheets for search engine partners such as Google, Yahoo! and MSN Set up campaign tracking using partne...

Full article: http://www.ask-kalena.com/jobs/search-industry-job-of-the...

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