A Quick Look at Machinima’s Halo 4: Forward Unto Dawn Web Series and Tent-Pole Marketing: We heard about it for ...

A Quick Look at Machinima's Halo 4: Forward Unto Dawn Web Series and Tent-Pole Marketing

reelseo.com 12 Oct '12, 8pm

A Quick Look at Machinima’s Halo 4: Forward Unto Dawn Web Series and Tent-Pole Marketing: We heard about it for ...

We heard about it for months: Machinima was going to spend a ton of money to get a Halo 4 web series/video game tie-in after a round of funding, led by Google, rewarded the channel with $35 million to spend awhile back. Halo 4: Forward Unto Dawn is an ambitious project, one that many hope will lead the way into online video's graduation to the big time, that it's draw will lead advertisers having faith in video as a respectable medium once and for all. It's the classic you've-got-to-spend-money-to-make-money scenario, and Machinima is bringing a big tent-pole web series to show that online video is here to stay.

Full article: http://www.reelseo.com/machinimas-halo-4-forward-unto-dawn/

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