12 Oct '12, 6pm

Innovate or Die: Where Will SEM (and You) be in 5 Years? - Search Engine Watch (#SEW) #marketing

With the current innovation in search engine marketing (SEM) and the seismic shift of offline dollars to online, our industry is the Wild West with a lot of opportunity. However, all industries come to maturity, and our industry is no exception. If we don’t prepare for it today, we won’t be around five years from now. This current “high” has been found in almost every marketing industry (e.g. newspapers, movies, radio, TV). They started as a new hot medium and gained quite a bit of traction. Lots of small advertisers were in it, and did quite well. As the mediums matured and were quantified, the cost of investing became much higher, and smaller businesses weren’t able to compete. In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising agency), you must prepare for the future – now. In the Year 2017… Let’s creat...

Full article: http://searchenginewatch.com/article/2216600/Innovate-or-...

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