Innovate or Die: Where Will SEM (and You) be in 5 Years?

With the current innovation in search engine marketing (SEM) and the seismic shift of offline dollars to online, our industry is the Wild West with a lot of opportunity. However, all industries come to maturity, and our industry is no exception. If we don’t prepare for it today, we won’t be around five years from now. This current “high” has been found in almost every marketing industry (e.g. newspapers, movies, radio, TV). They started as a new hot medium and gained quite a bit of traction. Lots of small advertisers were in it, and did quite well. As the mediums matured and were quantified, the cost of investing became much higher, and smaller businesses weren’t able to compete. In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising agency), you must prepare for the future – now. In the Year 2017… Let’s creat...

Full article: http://searchenginewatch.com/article/2216600/Innovate-or-...

Tweets

@OOm_Singapore » 18 Oct '12, 11pm
Innovate or Die: Where Will SEM (and You) be in 5 Years? Find Out More! #SEM [link]
@seotweetz » 16 Oct '12, 7pm
RT @zerasec: Innovate or Die: Where Will SEM (and You) be in 5 Years? [link] #SEO RT @GoogleSEOServcs
@shrushtiws » 16 Oct '12, 9am
Be Prepared you SEOs [link]
@seotweetz » 16 Oct '12, 6am
RT @seoaus2010: Because the dead can't innovate | Innovate or Die: Where Will #SEM (& You) be in 5 Years? by @ppcguru [link] via @sewatch #SEO
@seoaus2010 » 16 Oct '12, 6am
Because the dead can't innovate | Innovate or Die: Where Will #SEM (& You) be in 5 Years? by @ppcguru [link] via @sewatch #SEO
@seotweetz » 16 Oct '12, 6am
RT @Verbuzz_: Innovate or Die: Where Will #SEM (and You) be in 5 Years? by @ppcguru [link] via @sewatch #SEO
@kickpointinc » 15 Oct '12, 4pm
Weird to think that students will be able to study Internet Marketing in university: [link] via @sewatch
@Maude2711 » 15 Oct '12, 9am
Innover ou mourir: où en sera votre #SEM dans 5 ans? [link]
@LinkBuildRocket » 15 Oct '12, 4am
RT @ledscrikz: Innovate or Die: Where Will SEM (and You) be in 5 Years? - [link] - #seo #sem
@emilemilot » 14 Oct '12, 6am
Innovate or Die: Where Will SEM (and You) be in 5 Years? — Search Engine Watch - Latest [link]
@77Academy » 13 Oct '12, 7pm
"Innovate and diversify, or die" - the future of SEM [link]
@RebekahRadice » 13 Oct '12, 5pm
Innovate or Die: Where Will SEM (and You) be in 5 Years? by @ppcguru [link] via @sewatch #innovate RT @inetseo
@mineoyman1 » 13 Oct '12, 12pm
Innovate or Die: Where Will SEM (and You) be in 5 Years? by @ppcguru [link] @sewatch aracılığıyla
@submitinme » 13 Oct '12, 10am
Forecast into the world of Search Engine Marketing. Much more competition, more internet analysts & agencies [link]
@KnowFacebook » 13 Oct '12, 1am
Innovative Business It Is #InternetMarketing [link]
@computerklaus » 12 Oct '12, 11pm
RT @seometrics: Innovate or Die: Where Will SEM (and You) be in 5 Years? by @ppcguru [link] via @sewatch
@451Heat » 12 Oct '12, 10pm
Innovate or Die: Where Will SEM (and You) be in 5 Years? via @SEWatch [link] Do you agree with these predictions?
@emarketing_ » 12 Oct '12, 8pm
Good Stuff>> Innovate or Die: Where Will SEM (and You) - Search Engine Watch [link]
@rio_seo » 12 Oct '12, 8pm
Do you value SEO over SEM? Or vice versa? Read Innovate or Die: Where Will SEM (and You) be in 5 Years? [link] #seo #sem #ppc
@PolePositionMkg » 12 Oct '12, 7pm
RT @sewatch: Innovate or Die: Where Will SEM (and You) be in 5 Years? [link] via @ppcguru | @StoneyD Thoughts?
@NetgainsAmerica » 12 Oct '12, 6pm
How Will Look Like the Future SEM? Clk [link]
@HarryLynch » 12 Oct '12, 6pm
Innovate or Die: Where Will #SEM be in Five Years? [link] #nptech #nten #seo
@BizWonk » 12 Oct '12, 6pm
Stop learning & you will be obsolete. Innovate or Die: Where Will SEM (and You) be in 5 Years? by @ppcguru [link] via @sewatch
@MattCarracino » 12 Oct '12, 5pm
RT @digitalbyathena: Great article! Innovate or Die: Where Will SEM (and You) be in 5 Years? by @ppcguru [link] via...
@jdpatton » 12 Oct '12, 5pm
After reading, kind of feel like I am living in the future // Innovate or Die: Where Will SEM (and You) be in 5 Years? [link]
@ChristophrRice » 12 Oct '12, 4pm
This page almost looks like a single block of text, which is why I read it in 3 seconds and left [link]
@seotweetz » 12 Oct '12, 4pm
RT @THERCOM1: Innovate or Die: Where Will SEM (and You) be in 5 Years? by @ppcguru [link] via @sewatch #SEO
@InternetGuru798 » 12 Oct '12, 4pm
#SEO #SearchEngine Innovate or Die: Where Will SEM (and You) be in 5 Years?: All industries c... [link] #SEONews #SeoBlog
@seotweetz » 12 Oct '12, 4pm
RT @sqeurope: Innovate or Die: Where Will #SEM (and You) be in 5 Years? by @ppcguru [link] via @sewatch #SEO #SEM
@BringShare » 12 Oct '12, 3pm
A look at 2017. Do you know where you'll be? Innovate or Die: Where Will SEM be in 5 Years? by @ppcguru [link] via @sewatch
@DigitalbyAthena » 12 Oct '12, 2pm
Great article! Innovate or Die: Where Will SEM (and You) be in 5 Years? by @ppcguru [link] via @sewatch #SEM #JOBS
@chrshorton » 12 Oct '12, 2pm
Excellent post on #InternetMarketing: Innovate or Die: Where Will SEM (and You) be in 5 Years? by @ppcguru [link] via @sewatch
@WebCreationUK » 12 Oct '12, 2pm
Alex: Innovate or Die: Where Will SEM (and You) be in 5 Years? by @ppcguru [link] via @sewatch
@Lauren_Reports » 12 Oct '12, 1pm
Innovate or Die: Where Will SEM (and You) be in 5 Years? [link] #Digital
@seotweetz » 12 Oct '12, 1pm
RT @darkcecee: Interesting overview on the future of SEM - by @ppcguru [link] via @sewatch #SEO #SEM #marketing
@seodvize » 12 Oct '12, 1pm
In future, SEM agencies will desperately need to justify why they cost 3x-4x more in labor than hiring someone in-house [link]
@darkcecee » 12 Oct '12, 1pm
Interesting overview on the future of SEM - by @ppcguru [link] via @sewatch #SEO #SEM #marketing
@PopsharedSearch » 12 Oct '12, 1pm
Innovate or Die: Where Will SEM (and You) be in 5 Years? (Searchenginewatch - 257 retweets) [link]
@NetgainsAmerica » 12 Oct '12, 1pm
What Do U Think...What Will Happen With SEM After 5 Years? Here is An Example [link]
@LukasAdamis » 12 Oct '12, 1pm
Innovate or Die? Yes [link]
@ukmkamu » 12 Oct '12, 1pm
info SEO : Innovate or Die: Where Will SEM (and You) be in 5 Years? [link] #UKMKamu
@semnomic » 12 Oct '12, 1pm
Innovate or Die: Where Will SEM (and You) be in 5 Years?: All industries come to maturity. The sea... [link] #searchengine
@ppcbot » 12 Oct '12, 1pm
Innovate or Die: Where Will SEM (and You) be in 5 Years? [link] #adwords
@beansocial » 12 Oct '12, 1pm
Innovate or Die: Where Will SEM (and You) be in 5 Years?: All industries come to maturity. The search... [link] #occupysew
@Davisj80 » 12 Oct '12, 1pm
Innovate/Die: Where Will SEM be in 5 yrs [link]
@ModGirlBranding » 12 Oct '12, 1pm
RT @ModGirlMktgSeo: Mod Girl Marketing likes Innovate or Die: Where Will SEM (and You) be in 5 Years? [link]
@iNETSEO » 12 Oct '12, 12pm
Innovate or Die: Where Will SEM (and You) be in 5 Years? by @ppcguru [link] via @sewatch <-- Ah this is sooo true! #innovate
@ModGirlMktgSeo » 12 Oct '12, 12pm
Mod Girl Marketing likes Innovate or Die: Where Will SEM (and You) be in 5 Years? [link]
@RSFLesner » 12 Oct '12, 12pm
RT @SEOnewz: SEwatch: Innovate or Die: Where Will SEM (and You) be in 5 Years?: All industries come to maturity. The search m... [link]
@JeanBansemer » 12 Oct '12, 12pm
RT @DuaneForrester: Innovate or Die: Where Will SEM (and You) be in 5 Years? - All industries come to maturity. The search marketing ind... [link]