12 Oct '12, 9am

Apple’s Passbook: Mobile Local Search Identity Starts to Materialize

Apple’s Passbook: Mobile Local Search Identity Starts to Materialize

Last month, we covered the now well-known "Mapgate" snafu in Apple's iOS 6. Though this has lots of important implications for mobile local search (and for Google), it overshadowed other impactful features of the operating system. Chief among these is Passbook. Though it has gotten a nod from tech media and analyst corps, there's still a fair amount of confusion about its value and utility. This is particularly true at early stages, before there are legions of apps that demonstrate its capability. At a basic level, Passbook organizes digital loyalty cards, gift cards, tickets, and mobile payment standards. Unlike other standalone solutions, its advantages lie in its central position at the OS level, and its SDK for developers to build Passbook functionality into their apps. Walgreens, for example, allows users searching within its app to tie their rewards cards to Passbook...

Full article: http://searchenginewatch.com/article/2216593/Apples-Passb...

Tweets

My Jurong Point app is the first retail app in ...

e27.sg 11 Oct '12, 8am

Jurong Point Shopping Centre will soon offer mobile payments, rewards and loyalty programs through Apple Passbook via the ...

Apple's Passbook to step foot in #Singapore via Jurong Point mall's app; mobile loyalty space heats up

Apple's Passbook to step foot in #Singapore via...

sgentrepreneurs.com 12 Oct '12, 3am

The mall app’s new feature is slated to be available by end-November. The creator, Accumbens Networks, claims it will be t...

Search Industry Job of the Week - Search Market...

ask-kalena.com 13 Oct '12, 7am

Generate and continually expand keyword lists to maximize campaign exposure to a target audience Create compelling ad copy...

SearchCap: The Day In Search, October 12, 2012

searchengineland.com 12 Oct '12, 8pm

VP Debate Spurs Searches Like “Shirtless” (Ryan), “Laughing” (Biden) & Other “Malarkey” There’s a kind of Pavlovian respon...

Why It's Time For Local SMBs To Get On Board Wi...

searchengineland.com 15 Oct '12, 2pm

Wow…lots of stats to digest here:) I’m going to bookmark this post and link to it from my site as well for future referenc...

(WH)October 15th, 2012 - Emily of Emerald Hill:...

whatshappening.sg 14 Oct '12, 5am

This exhibition at the Peranakan Museum examines how the play was created, and the different ways it has been performed ov...

Would you like a Mobile App with That?

rubyflow.com 17 Oct '12, 6pm

Would you like a Mobile App with That? Posted by schneems on October 17, 2012 — 0 comments From Android to iPhone, users e...

(WH)October 16th, 2012 - Emily of Emerald Hill:...

whatshappening.sg 15 Oct '12, 2am

This exhibition at the Peranakan Museum examines how the play was created, and the different ways it has been performed ov...

See Your Friends Google+ Local Reviews: Google announced on Google+ that you can now see the reviews your friend...

See Your Friends Google+ Local Reviews: Google ...

seroundtable.com 11 Oct '12, 12pm

Google announced on Google+ that you can now see the reviews your friends left on Google+ Local from their Google+ profile...

5 on Friday: Small Business Marketing Goes Social, Local, + Viral: tips on live tweeting, blogging, + viral videos:

5 on Friday: Small Business Marketing Goes Soci...

networksolutions.com 12 Oct '12, 7pm

Small Business Owners in Jacksonville and Dallas: Join Us for a Free Forum on Online Marketing! We’re taking the Web.com S...

Trust: The Universal Search Engine Marketing Key

searchenginepeople.com 15 Oct '12, 4am

Interact with customers on social media sites : Everyone in the search engine marketing industry knows the importance of l...

Disaster Responders: App Now Available! Downloa...

ptsd.va.gov 12 Oct '12, 6pm

Following disasters or emergencies, the PFA Mobile app can assist responders who provide Psychological First Aid (PFA) to ...

Google Starts To Downplay Zagat Scores; It Should Ditch Them Altogether

Google Starts To Downplay Zagat Scores; It Shou...

searchengineland.com 11 Oct '12, 1pm

Google is changing the way it collects local business reviews and displays them in search results, making the Zagat score ...

Component makers preparing for new Apple produc...

digitimes.com 11 Oct '12, 9am

Component makers preparing for new Apple products Aaron Lee, Taipei; Joseph Tsai, DIGITIMES [Thursday 11 October 2012] Shi...