06 Jun '16, 11am

15 Glorious Examples of Brands Using GIFs by @annaleacrowe

15 Glorious Examples of Brands Using GIFs by @annaleacrowe

Align GIF creation with your brand guidelines and style guide. Yes, I’m talking fonts, color palettes, the whole shebang! Find ways to educate your audience by creating GIFs that act as a how-to guide. Think about what platform (Vine, Instagram, Facebook) you’ll be using these GIFs first, then decide if there are any key influencers you can partner with to extend your reach. Don’t forget about the subtle elements of cinemagraphs that make one element of an image move. This is super effective for fashion brands that we’ll see later in the examples. Repurpose your best content from commercials in a GIFy-kind-of-way.

Full article: https://www.searchenginejournal.com/15-glorious-examples-...

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