05 Jun '16, 7pm

Create a #digitalmarketing strategy--and THEN a budget

Facebook Twitter LinkedIn Google+ Print Email Most businesses looking into web marketing for the first time probably have no idea what it costs. Many of the inquiries we get are people shopping around and comparing prices. Unfortunately, that’s the wrong approach. The cost of web marketing is almost entirely dependent on the strategy. Much to the dismay of the shopper, however, the strategies being quoted can vary widely, not just in terms of what the company will do, but the experience of the team doing it and the rate at which they do it for. Which means you can find SEO strategies that range from as little as a few hundred dollars on up to several thousand dollars per month. But price is meaningless, unless you understand what’s behind it. I suggest you look for three things: Strategy, experience and results. Strategy The first thing to look at when comparing proposals ...

Full article: http://www.polepositionmarketing.com/emp/digital-marketin...

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