10 Oct '12, 6pm

Advice for Pubcon Newbies: How to Make the Most of the Conference

Create a list of your company’s top marketing concerns and the questions you need resolved while at the show Stalk the conference agenda to find the sessions and speakers who will address these concerns/questions. Create a list of speakers, vendors, and colleagues that you want to grab face time with. When possible, set up dinners, lunch meetings or drink plans ahead of time before everyone is scattered all over the place and/or hungover/trapped in a casino. Prioritize your list. Sleep with it under your pillow. Memorize it. This is your game plan for while you’re at the show. It will help ensure you leave Pubcon having accomplished everything you set out to … and increase your odds you’ll be allowed out of your office and back again next year.

Full article: http://www.searchenginejournal.com/advice-for-pubcon-newb...

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