10 Oct '12, 11am

4 Google Analytics Features You Probably Haven’t Used

With every new feature, Google Analytics becomes more powerful, but also more complex. Hidden in the nest of menus are four powerful features that you might have overlooked. 1. Page Speed How many times have you sat as your browser loads and loads a page? How many times have you just given up, hit the back button and found another website? Page loading time is directly related to both user satisfaction and conversion rate. This is especially true of landing pages and home pages. Google Analytics now allows you to see the average loading speed of individual pages on your site in the Page Timings report, which you can find on the Content menu: The report shows you the average page load time, in seconds, which allows you to quickly pinpoint the offending pages that are getting a decent number of page views: Page attention to the Page Load Sample, which reports the number of t...

Full article: http://searchenginewatch.com/article/2215889/4-Google-Ana...

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