10 Oct '12, 10am

What's Going On with Our Branded Organic Traffic?

We've been experiencing an interesting pattern in our branded organic traffic over the last few months. I know SEOmoz can't be the only ones experiencing this trend, so I want to call out what I've been seeing in the SEOmoz data. We've been seeing gentle but steady organic growth in 2012, along with a small seasonal dip in early summer: However, when we look at just our branded organic traffic, we're seeing a different story altogether: Branded organic visits are taken from an Advanced Segment I've set up in Google Analytics. It captures any organic traffic that comes in via keywords including our brand terms (seomoz, open site explorer, etc.) and variations on our brand terms (seo moz, seo mox, OSE, etc.). Digging into this data a bit, I compared visits from April 2012 (the first available 30-day month of the year) with September 2012 in GA and got the following results f...

Full article: http://www.seomoz.org/blog/branded-organic-traffic

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