What's Going On with Our Branded Organic Traffic?

seomoz.org 10 Oct '12, 10am

What's Going On with Our Branded Organic Traffic?

We've been experiencing an interesting pattern in our branded organic traffic over the last few months. I know SEOmoz can't be the only ones experiencing this trend, so I want to call out what I've been seeing in the SEOmoz data. We've been seeing gentle but steady organic growth in 2012, along with a small seasonal dip in early summer: However, when we look at just our branded organic traffic, we're seeing a different story altogether: Branded organic visits are taken from an Advanced Segment I've set up in Google Analytics. It captures any organic traffic that comes in via keywords including our brand terms (seomoz, open site explorer, etc.) and variations on our brand terms (seo moz, seo mox, OSE, etc.). Digging into this data a bit, I compared visits from April 2012 (the first available 30-day month of the year) with September 2012 in GA and got the following results f...

Full article: http://www.seomoz.org/blog/branded-organic-traffic

Tweets

@SEOGemini » 04 Nov '12, 8pm
I HATE "not provided" - interesting that it could be branded searches though | SEOmoz [link] via @SEOmoz
@scott_benson » 01 Nov '12, 4pm
(Not Provided), I really hate you > What's Going On with Our Branded Organic Traffic? | SEOmoz via @SEOmoz [link]
@jonathans2cents » 23 Oct '12, 6pm
What's Going On with Our Branded Organic Traffic? [link] aka (not provided) strikes again! @seomoz
@seotweetz » 20 Oct '12, 2pm
RT @Acumium: What's Going On with Our Branded Organic Traffic? [link] via @SEOmoz #SEO #Google
@danielgrifol » 18 Oct '12, 5am
Justo lo que pensabamos @carlosestevez_ , se esta notando en el trafico las nuevas busquedas por marca en google [link]
@dsmseomarketing » 16 Oct '12, 5pm
Anyone else having this headache ;) [link] #transparency #marketing #SEOresults
@seotweetz » 16 Oct '12, 11am
RT @forestsoftware: What's Going On with Our Branded Organic Traffic? [link] via @SEOmoz #marketing #seo
@FreemanSetrana » 16 Oct '12, 4am
With the recent updates to Google's algorithm, has your branded traffic fluctuated? [link]
@seotweetz » 15 Oct '12, 8pm
RT @MMGYglobal: What's Going On with Our Branded Organic Traffic? [link] via @SEOmoz #SEO
@igearinternet » 15 Oct '12, 7am
Hoe kan dat Zoekvolumes op Merknamen #BrandedTraffic daalt? [link]
@seotweetz » 15 Oct '12, 6am
RT @seoaus2010: Inside an analytic's mind | What's Going On with Our Branded Organic Traffic? | SEOmoz [link] via @SEOmoz #analytics #SEM #SEO
@seoaus2010 » 15 Oct '12, 6am
Inside an analytic's mind | What's Going On with Our Branded Organic Traffic? | SEOmoz [link] via @SEOmoz #analytics #SEM #SEO
@DonPaulT » 14 Oct '12, 7pm
What's Going On with Our Branded Organic Traffic? #OnlineMarketing [link]
@kbrowninisrael » 14 Oct '12, 11am
@shiraabel So annoying. Great article from @seomoz about that here. [link]
@seolasvegas1 » 13 Oct '12, 11am
What's Going On with Our Branded Organic Traffic? Posted by RuthBurrWe've been experiencing an interesting pattern i... [link]
@MarkHealey2012 » 12 Oct '12, 7pm
What's Going On with Our Branded #OrganicTraffic? via @SEOmoz [link]
@seotweetz » 12 Oct '12, 3pm
RT @Winooski: You think YOU'VE got #SEO probs? @SEOmoz's org Google traffic's now >60% '(not provided)' KWs: [link] via @seland
@Winooski » 12 Oct '12, 3pm
You think YOU'VE got #SEO probs? @SEOmoz's org Google traffic's now >60% '(not provided)' KWs: [link] via @seland
@seotweetz » 12 Oct '12, 3pm
RT @mikedecosta1: Check Out: What's Going On with Our Branded Organic Traffic? - [link] | post by by @ruthburr #SEO #marketing #SEM
@4MagneticMonkey » 12 Oct '12, 2pm
RT @jonrstroker: What's Going On with Our Branded Organic Traffic? | SEOmoz [link]
@WebGazelle » 12 Oct '12, 2pm
What's Going On with Our Branded Organic Traffic? [link] #dizzle
@NiKauf » 12 Oct '12, 9am
(not provided): 63% des organischen Traffics im September auf #SEOmoz! @Google: Adé Transparenz, hallo Datenmonopol. [link]
@ybhatia88 » 12 Oct '12, 5am
Sharing: What's Going On with Our Branded Organic Traffic? | SEOmoz [link] via @SEOmoz
@Derek_Weaver » 12 Oct '12, 1am
What's Going On with Our Branded Organic Traffic? | SEOmoz [link] 63% of search as (not provided)?
@ChristophrRice » 11 Oct '12, 11pm
Has your branded traffic been hit by (not provided) in Google Analytics? [link]
@NobleSamurai » 11 Oct '12, 8pm
.@SEOmoz takes a look at "What's Going On with Our Branded Organic Traffic?" ^tv [link]
@seotweetz » 11 Oct '12, 5pm
RT @jeremiahcsmith: What's Going On with Our Branded Organic Traffic? @seomoz #seo [link]
@JamesMcKee18 » 11 Oct '12, 3pm
#SEO Here is an interesting post related to branded organic traffic, very useful. [link]
@seotweetz » 11 Oct '12, 12pm
RT @ManuelDENOUAL: What's Going On with Our Branded Organic Traffic? [link] RT @SEOmoz #SEO #Search
@ewebers » 11 Oct '12, 10am
Organic brand traffic in decline? This may be why: [link]
@ETECMINDS » 11 Oct '12, 9am
What's Going On with Our Branded Organic Traffic? | SEOmoz [link] #etec_seo via @AleDreo
@therustybear » 11 Oct '12, 9am
RT @SEOjunkie: Has Your Branded Organic Traffic Dropped? [link] Doesn't mean less interest in your brand!
@SEOjunkie » 11 Oct '12, 9am
Has Your Branded Organic Traffic Dropped? [link] Doesn't mean less interest in your brand!
@AleDreo » 11 Oct '12, 9am
What's Going On with Our Branded Organic Traffic? | SEOmoz [link] #etec_seo
@SEOmoz » 11 Oct '12, 9am
From yesterday: [link] - What's Going On with Our Branded Organic Traffic? by @ruthburr
@AntonRSA » 11 Oct '12, 6am
RT @meltduplooy: oh the joy's of Search Marketing > What's Going On with Our Branded Organic Traffic? [link] via @SEOmoz
@meltduplooy » 11 Oct '12, 6am
oh the joy's of Search Marketing > What's Going On with Our Branded Organic Traffic? [link] via @SEOmoz
@mmhemani » 11 Oct '12, 5am
Got the answer actually >> What's Going On with Our Branded Organic Traffic? [link] via @SEOmoz
@seotweetz » 11 Oct '12, 5am
RT @ledscrikz: What's Going On with Our Branded Organic Traffic? via @ruthburr - [link] - #seo
@RavenArienne » 11 Oct '12, 1am
Why I like @RuthBurr: She can write about (not provided) [link] AND practical conference fashion [link]
@seotweetz » 11 Oct '12, 12am
RT @KellyKMarketing: #seo @seomoz What's Going On with Our Branded Organic Traffic? [link]
@seotweetz » 10 Oct '12, 11pm
RT @search_insights: What's Going On with Our Branded Organic Traffic? via @SEOmoz #SEO [link]
@TendAsesores » 10 Oct '12, 10pm
¿Qué está pasando con el tráfico orgánico de nuestra marca? (ENG).- [link] #SEO
@SlingshotSEO » 10 Oct '12, 10pm
What's Going On with Our Branded Organic Traffic? [link] via @jennita
@alexfenton » 10 Oct '12, 9pm
What's Going On with Our Branded Organic Traffic? Analytics,brand traffic and the unprovided #ssmm [link]
@seotweetz » 10 Oct '12, 9pm
RT @riseinteractive: What's Going On with Our Branded Organic Traffic? [link] @seomoz #seo
@seotweetz » 10 Oct '12, 8pm
RT @adworkshop: Experiencing dips in your branded organic traffic? Find out what's going on via @SEOmoz [link] #search #SEO
@adworkshop » 10 Oct '12, 8pm
Experiencing dips in your branded organic traffic? Find out what's going on via @SEOmoz [link] #search #SEO
@NikhilMirza » 10 Oct '12, 8pm
SEO Update: What's Going On with Our Branded Organic Traffic? [link]
@seotweetz » 10 Oct '12, 8pm
RT @ljcrest: What's Going On with Our #Branded #Organic Traffic? | SEOmoz [link] via @SEOmoz #SEO #analytics