Making Big Data Smart: A 360-Degree Online View of a Business

It’s no secret that companies can use the wealth of data that they generate in the course of doing business to gain valuable insights about customer preferences. But the challenges associated with big data, such as disparate data streams and incomplete data sets, can be real barriers to organizing and extracting the intelligence needed to drive results for local businesses. The main challenge is the lack of a common, consistent, and pervasive online business language among local search platforms. From ratings and reviews to photos, recent deals and check-ins, local business content is abundant and continuing to grow as new social and mobile apps are launched. This abundance has not, however, produced standardized mechanisms to facilitate the exchange of rich descriptive information from one local search platform to the next. Why Has the Uniform Analysis of Local Business D...

Full article: http://searchenginewatch.com/article/2215880/Making-Big-D...

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