01 Jun '16, 10am

5 Benefits of Using Storytelling in Marketing

I fell in the shower the other day. Not exactly a proud moment. Don’t worry; I’m ok – minus a few bruises, including my ego, of course. But the fall got me to thinking. What if I wasn’t ok? What if I hit my head and was really hurt? How long would it be before someone would notice? I started to imagine the person who would discover me and how they would get in touch with my family. I was at a hotel so it would probably be a stranger—awkward! The story could go on and on. Writers do this often. We build narratives in our head based on things that happen throughout our day. It’s a little game we play to flex our muscles, just like athletes spend time lifting weights in the gym to prepare for the big game. And if you remember anything from this article—it will likely be that you now know I can be clumsy and maybe even a bit paranoid. But you will probably remember. And that’s...

Full article: https://www.searchenginejournal.com/5-benefits-using-stor...

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