31 May '16, 3pm

How To Stop Wasting Your Money on Low Quality PPC Leads

How To Stop Wasting Your Money on Low Quality PPC Leads

For most lead generation PPC campaigns, the number one most important factor is whether your campaign is generating revenue and ROI for your business. For this reason, it’s essential that you turn your focus to generating high quality leads that are likely to turn into customers. While it may look like your campaigns are performing extremely well and you’re taking all the necessary steps to continuously optimize your AdWords campaigns for cost-effective conversions, in the end, all of those efforts and all of your money can easily be wasted on low quality leads that never amount to anything in terms of your bottom line. Lead quality can be a frustration for any lead generation campaign, but much like most PPC factors, it’s something that can absolutely be improved and optimized. Let’s first take a look at some of the techniques we recommend you implement on the front-end t...

Full article: http://www.verticalmeasures.com/ppc-advertising/how-to-st...

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