31 May '16, 2pm

3 Google AdWords hacks to drive high-quality leads

Step 1 — Research. Select the Campaign you want to optimize and locate your five to 10 top-performing keywords across Ad Groups. If you’re looking to optimize conversions, choose the keywords that are most successful in generating that result. Or, if you want to optimize cost per conversion or cost per click, choose those top keywords. Every keyword you choose should be competitive when it comes to click-through rate (one percent and above). Step 2 — Create one AdGroup per keyword. Create an Ad Group for each of your top-performing keywords. If you have five top keywords, you should also have five Ad Groups. Keep things organized by using each individual keyword as the name of the AdGroup. Step 3 — Ensure your ad text is relevant. One of the keys to ensuring the “One Per” Rule is effective is sprinkling the keyword throughout the ad text. The keyword in your Ad Group will ...

Full article: http://searchengineland.com/3-google-adwords-hacks-drive-...

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