31 May '16, 1pm

Why Video is Changing Everything for Traditional Media

Why Video is Changing Everything for Traditional Media

A new report from Ooyala entitled, “State of the Media Industry 2016 ,” states that publishers are beginning to think and act like video producers. This includes both traditional media publishers and new players in digital media. The study confirms that data-driven video content is becoming the cornerstone of many digital marketing campaigns, and the content that provides the most ROI will be that which personalizes the story for the consumer. Let's take a look at some highlights of the report: The State of Video & Traditional Media: 2016 #1 Millennials Consume News via Social Media: While Baby Boomers still comprise two-thirds of newspaper audiences, Millennials get their news through a mix of digital publications and social media feeds. They’re news junkies who prefer not only visual content but up-to-the-minute, shareable video that one-dimensional print publications ca...

Full article: http://www.reelseo.com/video-changing-traditional-media/

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