31 May '16, 1pm

Influencer Marketing 101 - Creative Ways to Compensate Influencers [Case Studies] (Part 3)

Influencer Marketing 101 - Creative Ways to Compensate Influencers [Case Studies] (Part 3)

Do extensive research about your influencers in order to determine the best way to attract their audiences (Including "Jackasks" in the video title and url for Audible case study was a result of extensive research on their chosen influencer's popular keywords. ) Think quality not quantity in terms of number of influencers as well as the content they will share about your brand (In the examples above, we saw that one piece of compelling content can suffice. Moreover, Lake Tahoe invited only 6 bloggers to their personalized trip. Still, they focused on catering to the individual preferences of each blogger which made their campaign very successful. ) Turn influencers into lifetime brand advocates by giving them opportunities to fully explore your brand and appreciate its value (The Food Lion case study is a great example. ) Successful influencer marketing campaigns require t...

Full article: http://www.searchenginepeople.com/blog/16052-influencer-m...

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