31 May '16, 12pm

The continuing rise of voice search and how you can adapt to it

The continuing rise of voice search and how you can adapt to it

With the growth of voice search, we can expect to see more and more long-tail search keywords and natural language queries, which give increasing amounts of contextual information and useful data about searcher intent. The addition of voice assistants to smart home hubs like Amazon’s Echo and Google Home (Apple is also reported to be developing its own smart hub with Siri built in ) will also give the companies behind them access to untold amounts of data on users’ daily life and habits, purchases, interests and more, opening up new avenues for marketing.

Full article: https://searchenginewatch.com/2016/05/31/the-continuing-r...

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