31 May '16, 11am

How To Build Amazing Personalized Influencer Marketing Campaigns by @annaleacrowe

If you find yourself sending me any these positive hand signals (or emojis) from the above then, you’ve probably heard of some or more of these terms: Brand ambassadors, brand advocates, blogger campaigns, sponsored posts, word-of-mouth marketing. While all of these require different marketing tactics, they can essentially be bucketed into the influencer marketing category. All of these tactics drive awareness, action, and acquisition, same as influencer marketing.

Full article: https://www.searchenginejournal.com/personalized-influenc...

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