31 May '16, 5am

Five #SEM trends #eCommerce retailers should expect for the rest of 2016

With the advertising industry becoming more and more competitive each year, many online advertisers are now using search marketing to supplement their organic search results as a way to stand out from the crowd. Although it comes at a price, this form of marketing can provide relevant, high-quality traffic and help with brand exposure, two qualities of many which can be highly beneficial for online retailers. Despite paid search marketing becoming an increasingly popular choice amongst retailers for increasing customer acquisition rates, it can be very profitable. Just earlier this year, Adobe announced the results from its latest Digital Advertising Report, stating that while CPCs in North America were stable with a 0% increase, costs actually decreased in Europe and Asia Pacific with a 4% decline YoY in 2015. What’s more, click-through rates are also improving for paid s...

Full article: https://searchenginewatch.com/2016/05/23/five-sem-trends-...

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