30 May '16, 9pm

What are #UTM codes and why you should use them

UTM stands for Urchin Tracking Module. The name is a holdover from back in the day before Google Analytics (GA) was around. Urchin was a web analytics program acquired by Google back in 2005, which marked the beginning of GA. UTM codes are simple snippets of code appended to the end of URLs that communicate with the GA code on your website. Essentially, UTM codes allow you to track where traffic to your site originated in GA. Why you need them Analytics is a powerful tool for marketers. Tools like Google Analytics give us detailed information about not only what sources are driving the most traffic to our site, but also the quality of that traffic. This data can power big picture decisions like which channels you should be investing in, what changes to make to the site to improve user experience, and so much more. Simply put, without proper tracking, you are flying blind. ...

Full article: https://www.portent.com/blog/analytics/utm-codes-use.htm#...

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UTM stands for Urchin Tracking Module. The name is a holdover from back in the day before Google Analytics (GA) was around...

for Urchin

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