09 Oct '12, 7pm

Next Generation SEO

Next Generation SEO

There is a good thread on Webmaster World entitled “Next Generation SEO ”. Many webmasters hit hard by the uncertainty created by Panda and Penquin are wondering what approaches might work best in the future. Here at SEOBook, we’ve long advocated the approach of grounding SEO within a solid marketing-based strategy , so we post frequently on this theme. But this is not to say the technical side - algorithm gaming - no longer works, because it most certainly does. Let’s take a look at both approaches, and how they can be fused. Rationale Of SEO The rationale of search engine optimization is simple. If we can work out what factors the search engine algorithms favour, we can so more of it. Our reward will be a high ranking, meaning more people can find us, which results in more traffic. In theory, the incentive of the search engine and that of the SEO should be aligned. The S...

Full article: http://www.seobook.com/next-generation-seo

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