How The EMD Update Impacts Multinational Businesses

One of my favourite future algo change predictions of the last couple of years finally came true at the tail end of September; namely the dialing back of Exact Match Domains’ importance. The update was announced by Matt Cutts on the 28th of September, and it’s been covered in some detail by Barry Schwartz on these very pages, so I won’t go over old ground again. Instead I’d like to focus on the implications of this update on multinational search, which are in fact pretty profound. Exact Match Domains will start losing out to bigger brands across the world after the latest Google Update. The EMD Update’s Effect On Channels & Countries Dialling back the importance of exact match domains, despite only effecting 0.6% US English search terms, will still have a strong impact in the Retail, Travel, Gambling and Finance verticals. This is simply due to a higher proportion of exact...

Full article: http://searchengineland.com/google-panda-the-emd-update-m...

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@OpenvalleyNet » 11 Oct '12, 8am
L'Exact Match Domain Name Update de Google devrait impacter positivement sur le référencement des multinationales [link]
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