29 May '16, 7pm

Refine Your #Contentmarketing Tactics to Benefit from Enhanced Search Engine Display

If Google is able to infer a user’s intent, it will tailor its display of results with a spread of features designed to meet that user’s needs. A search for “best coffee” has a lot of value for brands aiming to reach consumers in the purchase consideration stages — brands not only need to invest in paid media like shopping ads and search ads, they also need to earn strong reviews. Conversely, a search term like “best coffee shop” prioritizes local quality and indicates the user’s desire to buy a prepared coffee drink rather than beans to brew at home. In this situation, reviews in the local pack have more value than distance, and the results shown include only the highest-rated nearby coffee shops.

Full article: http://searchengineland.com/refine-content-marketing-tact...

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