29 May '16, 11am

Could Paid Social Media Advertising Be Your Secret Weapon?

As marketers we’ve all been engrossed by the buzz word that is content marketing. Creating fantastic, like-worthy, share-worthy content to attract, acquire and engage our target audience, has become a popular marketing tactic over the past few years. Although most companies understand how to promote their content via social channels, such as their Facebook page, Twitter account or LinkedIn company page, many are missing out on reaching a larger audience through paid social promotions.

Full article: http://www.receptional.com/blog/could-paid-social-media-a...

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