29 May '16, 8am

How #Ecommerce Sites can Prevent #Pogosticking

First of all, give them the necessary information on the category or higher-level page. For example, eliminate uncertainty by including the price and key attributes in the product detail excerpts appearing on category pages. This category page on travel site Mindware Dental Seminars states neither the price nor the trip type of each product. This can increase pogosticking. Hide out-of-stock products at the end of your category page, or on the last of your paginated-navigation pages. Why mention something that people can’t buy? Magento’s extensions marketplace includes a few options that’ll automate this for you. Just search ‘out of stock’. Hiding out-of-stock products in this way can be beneficial not just to your conversion rate, but also to your SEO. Artios , a math-based SEO agency, found that out in a case study where they sculpted PageRank away from low-engagement pag...

Full article: https://www.searchenginejournal.com/e-commerce-companies-...

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