29 May '16, 1am

via @sejournal

An idea for an A/B test can come from anywhere, but there’s nothing like a stack of case studies to inspire you to attack your own landing pages to see what you can accomplish. Are you really happy with the conversions you’re getting from your pay-per-click campaigns , or can you squeeze out a little more lift? Here are 11 landing page optimization case studies to get your neurons firing. 1. Dewalt (Black and Decker) Increases Conversion with Button Text Change DeWalt is a well-known, trusted brand under the Black and Decker umbrella. The brand has a very distinct sales funnel with call-to-action buttons placed throughout the site that are integral to the purchase path of consumers. DeWalt wanted to test various calls-to-action with the goal of driving more visitors to vendor landing pages and increasing the purchase of power tools. Through testing, DeWalt was able to prov...

Full article: https://www.searchenginejournal.com/11-landing-page-optim...

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