28 May '16, 7pm

10 Tips For Using YouTube To Kill At #LocalSEO

Before launching into the technical tips for optimizing your YouTube videos for local search, it’s worthwhile to mention the content itself. While my tips below will provide benefit somewhat independently of whatever the video is actually about, all benefit derived from the work will be magnified if the video is compelling. So, subject matter and the way it is conveyed are of primary importance. I don’t mention “quality” (although that can contribute) because there are many videos of poor production quality or low resolution that are extremely popular. The subject matter of a video and the way it’s conveyed — its “interestingness” — are more likely to determine whether people will watch it, whether they’ll watch all the way through, and whether they’ll share it with friends.

Full article: http://searchengineland.com/10-tips-for-using-youtube-to-...

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