28 May '16, 5pm

Why (and how) keywords still matter

The direction Google is heading is bad for SEOs who specifically target long tail keywords. Hummingbird essentially replaces long tail queries with more popular queries, allowing pages to rank for multiple search phrases, even if the exact wording or phrasing for some of those queries isn’t used in the content. The best way to evaluate the potential traffic and the competition for a group of conceptually similar keywords is to look at the most popular query that means essentially the same thing. It’s no longer necessary to pick a specific keyword phrase and use it in the title. However, you still need to use some variant from your group of conceptually similar keywords, use at least part of it in the title, and use the rest of it somewhere in the content. Anything less is probably putting too much faith in Google at this point in time.

Full article: http://www.advancedwebranking.com/blog/keywords-still-mat...

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