28 May '16, 4pm

What #marketers need to know about #GoogleIO2016 Assistant and #GoogleHome

Will Google require that apps process orders via Android Pay/Google Wallet in order to be included? How will Google assistant handle competing apps? For example, if I ask it to hail me a car, will it ask me if I want Uber or Lyft, or will it just pick one on its own? What if I have Curb or Truck installed? Will there be ways to include negative keywords for apps to optimize engagement? Will Google allow websites to compete in this environment and offer solutions to help consumers complete real-life tasks, or will they set up a different portal (e.g., Google My Business) just for inclusion in the Google assistant ecosystem? Will they ignore websites altogether ? How will Google introduce paid listings into the Google assistant? Will marketers be able to pay to be the one item or listing Google provides, will Google assistant offer a paid solution first and then a more organ...

Full article: http://searchengineland.com/marketers-need-know-google-as...

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