09 Oct '12, 11am

Winning Friends, Influencing People: 71% of SEOs Report More Company Buy-In

Winning Friends, Influencing People: 71% of SEOs Report More Company Buy-In

When thinking about the hierarchy of impediments that have historically hindered search visibility in the organization, Google’s continually changing algorithm would probably top the list. But the most significant challenge facing enterprise SEO professionals is the ability to get things done in the organization. Specifically, since SEO is an organization-dependent discipline, content creators, tech teams, public relations, marketing, and others must all work together to effect real change. Put another way: people think it’s the algorithm they should be chasing when in reality it’s the organization. 7 out of 10 Search Marketers Are More Enabled in the Organization to Make Changes In a joint study recently completed with Search Engine Watch and presented at Conductor's C3 conference , 616 Search Engine Watch readers were surveyed about the state of the SEO industry. Our pri...

Full article: http://searchenginewatch.com/article/2215555/Winning-Frie...

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