08 Oct '12, 8pm

Google EMD, Panda, Penguin Filters Hit At Same Time

Starting September 27, a perfect storm of updates and filters from Google made many websites lose their rankings in the search engine, dropping like lead through pages and pages of positions. It left SEOs and site owners with quite a tangle to tease through, just to figure out which update caused the drop.Google's late September modification brought many site owners up short because it targeted something Google hadn't yet attacked: exact match domains. Danny Sullivan provides a thoughtful and extensive review of it over at Search Engine Land. He believes this EMD update will become a regular filter, much like Panda, and eventually be updated every month. To understand what the EMD update did, you need to understand that Google has historically given a boost – albeit a very small boost – to websites whose domain names exactly match the query performed by a search. So “cheap...

Full article: http://www.seochat.com/c/a/Google-Optimization-Help/Googl...

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