08 Oct '12, 12pm

Organic Search is a Traffic Channel, Not a Marketing Channel

Social media like Facebook, LinkedIn, and Twitter are outlets where businesses can present messages and develop audiences that grow awareness and generate leads. If you use a website hub and social media spokes strategy, then the content on your website determines, to a large extent, your social media messages. You can enhance your website’s optimization by sending authority via links from social media messages to your website. You can optimize your social media accounts to appear in organic search by applying SEO methods like keyword use and link building to social media messages. Even the act of presenting your Google+ address on a slide during a conference presentation and inviting audience members to follow you is a form of search engine optimization. By growing an audience for your social media accounts, you increase their ability to influence search engines.

Full article: http://www.seo-theory.com/2012/10/08/organic-search-is-a-...

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