08 Oct '12, 4pm

Practical Tips For Central Management Of Multiple Sites

Driving the selection of enterprise SEO tools that are used corporate wide, thereby enabling standardized reporting on SEO results. Creating and maintaining a corporate-wide data repository for all the SEO data collected over time (the “SEO Database”). Potentially implementing applications to come up with reports drawing on the information in the SEO Database. Working with the executive management team to set policies to avoid risky SEO practices, and publishing those policies within the company. Defining a standard for implementation of title tags and meta description tags. You can take this further and create a automated default metatag template as advocated by Yahoo’s Markus Renstrom. Establishing a standard to ignore keyword metatags (except for the news keyword metatag that Google just announced). Evaluating new announcements by the search engines and providing inform...

Full article: http://searchengineland.com/centralized-management-of-mul...

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