06 Oct '12, 8pm

Weekend Recap: Google Webmaster Guidelines Update: Cracking Down on Rich Snippets

Rich Snippets Get Sent To The Corner In the past Google has been fairly slow in their response and resolution for spammy approaches to organic marketing. This is not one of those cases. It was just last July (2011) when Google, Bing & Yahoo officially agreed to conform to one form of structured data . The adoption of this markup by websites has been gradual but today in many common queries you will find the results on Google to include elements like author profile pictures, star ratings and other elements not previously delivered as part of the normal search result. Today Google has updated their webmaster guidelines to explain where, at their discretion they will choose to exclude the elements of microdata that could be delivered as rich snippets. Why? If the web page that houses this structured data is deemed as spammy or the use of the structured data itself is consider...

Full article: http://www.seo.com/blog/google-webmaster-updates-guidelin...

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