7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales

Some awesome info, thanks @SEM_Tips, SEM / PPC tips: #PPC Via @sewatch

Plenty of articles have addressed why websites need an effective content strategy. However, there’s not so much practical advice on how to use content to make a difference on the bottom line. Perhaps as an industry we have done a poor job communicating this and that’s why so many high profile sites still don't have quality, original content integrated into the areas of their site that actually make them money. When you ask clients about their content plans, how often do they respond with, “Well, we just started a blog…” There are a multitude of reasons why you need to do a lot more than simply create a blog for your content strategy to have a significant impact – the main reason being that content on a blog can divert users away from the buying cycle, as it is usually a separate section of the website without any calls to action or links to product pages. Considering that ...

Full article: http://searchenginewatch.com/article/2214863/7-Content-St...