Study: 43 Percent Of Total Google Search Queries Are Local

Study: 43 Percent Of Total Google Search Queries Are Local

Ad network Chitika has just released some new data — you’re seeing it here first — that compares local search volumes on Google, Yahoo and Bing. The study examined both PC and mobile traffic to determine an overall number. Chitika looked at “millions of online ad impressions seen between September 21st and 27th, 2012.” To ensure it was measuring “local search,” Chitika compared the queries it was seeing from the engines “against its extensive database of local keywords and phrases (e.g. “near me,” “in Boston,” “around St. Louis,” etc.).” What Chitika found was that 43 percent of the overall query volume coming from Google (mobile and PC) carried a local intent. That compared with 25 percent on Yahoo and Bing. Roughly two years ago Google reported that 20 percent of PC queries “were related to location.” Since that time Google has put considerable effort into its local and ...

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