05 Oct '12, 9pm

The Next Frontiers for SEO and Online Video – Interview with Performics’ Chris Keating -

I wouldn't call that a video "failing," it's just a missed opportunity. This is what I'm talking about with content marketing: you've got content, you've got stuff that is entertaining or informative, you want to make it available to as much of an audience that can get something out of it as possible. So that to me is a miss. That's another place where SEO can come in. SEO to me is much more than just optimizing your website . It's taking all of your digital assets and connecting them with your audience, however they're going about searching . Searching doesn't have to mean through a traditional search engine–people search without going to a search engine–we're all searching for content online, we don't necessarily go to Google to do it. We don't necessarily type in keywords to do it. Maybe I'm just changing the definition of SEO on the fly, but that's how we think of it a...

Full article: http://www.reelseo.com/next-frontiers-seo-video//

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