Kicking off our Milwaukee community speakers was Luke Summerfield, Inbound Marketing Specialist at Savvy Panda . With his talk, Mobile Search Skyrocketing? Let's Optimize and Capture!, he dug into mobile search exploding in popularity (growing x4 times since 2010). Additionally, Google predicts that in 2013 more people will use their mobile devices to get online than PC’s. It’s critical that businesses do not ignore this growing trend and act now to position themselves above their competition in SERPS and with usability. Luke explored some key techniques and ideas for optimizing for both mobile search and the mobile user experience.