Google Crisis Response: From Search Engine to Information Provider

SEW met the people behind Google Crisis Response at I/O 2012. The work of this small, relatively unknown, team is indicative of the future of information retrieval on connected devices and their journey illustrates why search must continually evolve. Whilst Google's 12th birthday and 13th birthday was characterized by a sense of volatility reflected in radical changes to leadership and hard line approaches to spam, Google's 14th birthday couldn't be more different. Direction seems to be set and there is a strong sense of stability in the changes that the Company has have made and confidence in the direction they are taking. Symptomatic of renewed confidence and direction is the change in name to one the team the search industry looks most towards - namely Matt Cutt's team is no longer called Search Quality and is now called Knowledge. From Search Engine to Information Prov...

Full article: http://searchenginewatch.com/article/2214884/Google-Crisi...

Tweets

@StuartAlagna » 29 Oct '12, 11pm
Solely after more attention, like it's needed!! ...> #Google['s] Crisis Response: [link] RTx2 @jc1000000 @vswfeaturelink #SEO
@SEWlocal » 29 Oct '12, 9pm
RT @vswfeaturelink: Google Crisis Response: From #Search Engine to Information Provider by @jc1000000 [link]
@sewatch » 29 Oct '12, 6pm
Background info, but topical: Google Crisis Response: From Search Engine to Information Provider [link]
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