05 Oct '12, 8pm

Bing Now Handpicks News Writers For Its Social Sidebar

Bing Now Handpicks News Writers For Its Social Sidebar

Bing is dipping its toes into a form of what Google calls “authorship” with today’s announcement that news writers are now being featured in Bing’s Social Sidebar. U.S.-based searchers can now see journalists appearing in the “People Who Know” section of the Bing sidebar. These authors are often mixed in with those who appeared in “People Who Know” before — people who’ve answered questions on Quora or who tweet regularly about the search topic. Here’s a search I just did for “seattle mariners,” which shows two authors in “People Who Know” along with several others. Bing Is Handpicking Authors In its blog post, Bing describes the authors that might show up in the sidebar as “experts in their fields, sharing the latest news, developing events and information out with the greater world.” The blog post is coy about who’s considered an author and how Bing identified publication...

Full article: http://searchengineland.com/bing-now-handpicks-news-write...

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