7 Sins of SEO Copywriting

7 Sins of SEO Copywriting via @Wordtracker

Everything you write should focus on "what's in it for the reader." If you focus your content solely on features (for instance, product dimensions) and ignore the benefits (how your product helps your customers) you can say goodbye to sales. People buy on emotion, so your copy needs to paint a picture - not get bogged down in benefit-free details. Good sales copy is good from an SEO perspective, too. The more reader-centered your content, the more folks who will share it, like it and link to it.

Full article: http://www.wordtracker.com/blog/7-sins-seo-copywriting#.U...