Should SEO Departments be Renamed "Content Marketing" Departments?

Should #SEO Departments be Renamed "#Content #Marketing" Departments?

During an event that launched Econsultancy's first Content Marketing Survey of 1,300 industry agencies, brands and publishers, one guest speaker stated that "SEO departments should be renamed content marketing departments" and that "it's not a technical task any more." My gut reaction is, I'm sure, the same as yours – a resounding "No!" However this comment – no doubt said in part to garner a response and some tweets on the day – shows how much of an impact content marketing is having with marketers and how far some believe it will change SEO. The survey results backed this up; 90 percent of respondents thought "content marketing will be more important over the next 12 months" and 44 percent agreed that "content marketing is more effective than advertising at generating sales," while 55 percent of brands expected to have a content strategy in 2013 (see a round up of the su...

Full article: http://searchenginewatch.com/article/2214864/Should-SEO-D...