7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales

Plenty of articles have addressed why websites need an effective content strategy. However, there’s not so much practical advice on how to use content to make a difference on the bottom line. Perhaps as an industry we have done a poor job communicating this and that’s why so many high profile sites still don't have quality, original content integrated into the areas of their site that actually make them money. When you ask clients about their content plans, how often do they respond with, “Well, we just started a blog…” There are a multitude of reasons why you need to do a lot more than simply create a blog for your content strategy to have a significant impact – the main reason being that content on a blog can divert users away from the buying cycle, as it is usually a separate section of the website without any calls to action or links to product pages. Considering that ...

Full article: http://searchenginewatch.com/article/2214863/7-Content-St...

Tweets

@AlexanderNessel » 22 Oct '12, 5pm
Obvious, but useful-7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales by @jslipko [link] via @sewatch
@AvenueRight » 18 Oct '12, 5pm
Unique content sells products. [link]
@jessk690 » 18 Oct '12, 3pm
RT @SlingshotSEO: 7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales [link] via @sewatch
@YourMomBot » 16 Oct '12, 2am
@tabithanaylor Your mom's being bypassed by customers with these must-use strategies: [link] by @sewatch #content #marketing
@tabithanaylor » 16 Oct '12, 2am
Avoid being bypassed by customers with these must-use strategies: [link] by @sewatch #content #marketing
@GregDigiovanni » 15 Oct '12, 10am
Want to boost #sales? Try working on your #content strategy [link]
@mysaadeh » 12 Oct '12, 1pm
7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales [link] #saudi #amman
@MamaGG » 12 Oct '12, 12am
7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales [link] #togs #photogs via @KISSmetrics
@AngeliqueDuff » 11 Oct '12, 7pm
RT @dwebconversion: 7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales [link] from @jslipko via @sewatch
@RikardoSarmien » 11 Oct '12, 3pm
RT @pablodimeglio: RT @kissmetrics: 7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales [link]
@pablodimeglio » 11 Oct '12, 3pm
RT @kissmetrics: 7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales [link]
@SonicSEO » 11 Oct '12, 3pm
Boost website sales using these 7 content strategy tips [link]
@brainrider » 11 Oct '12, 1pm
7 content tips from @sewatch to produce product pages: - [link]
@nextbigleap » 10 Oct '12, 12pm
7 handy tips to help make product pages that sell better.. hope you find something useful.. [link]
@FOSPL » 10 Oct '12, 8am
RT @SEOconsultantz: When you ask clients about their content plans, how often do they respond with, “Well, we just started a blog?” [link]
@Alan_Cliffe » 10 Oct '12, 7am
When you ask clients about their content plans, how often do they respond with, “Well, we just started a blog?” [link]
@NobleSamurai » 09 Oct '12, 8pm
7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales ^tv [link]
@MikeBuckner » 09 Oct '12, 8pm
RT @ReachCast: 7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales [link]
@rosewrite » 09 Oct '12, 3pm
7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales [link] [#6 Add a Product FAQ]
@ThoughtShiftUK » 09 Oct '12, 12pm
7 #Content #Strategy Tips to Construct Awesome Product Pages & Boost Sales by @jslipko [link] via @sewatch #digitalmarketing
@gotclicksbiz » 09 Oct '12, 11am
Here are some GREAT content tips for you. If you need help implementing these ideas on your site, then call me,... [link]
@aaron8cyrus08 » 09 Oct '12, 3am
More integrated approach to developing fresh content on you website. Check this free valuable content for all my... [link]
@Evolvedesignweb » 08 Oct '12, 9pm
RT @LinkBuildRocket: 7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales [link] #SEO
@CTCTHelp » 08 Oct '12, 7pm
7Content Strategy Tips to Construct Awesome Product Pages & Boost Sales - Search Engine Watch (#SEW) [link] #smallbiz #smb ^HM
@Candidafs » 08 Oct '12, 5pm
RT @rahuldutt1: RT @rahuldutt1: 7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales [link]
@geoffdeakin » 08 Oct '12, 5pm
Great tips for CPG SEO: 7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales @jslipko via @sewatch [link]
@LondonCorporate » 08 Oct '12, 5pm
“There’s evidence to suggest that if a product on a site includes a video explanation, purchases rise and returns…” [link]
@AdrianaCBerrios » 08 Oct '12, 4pm
RT @byLisaMcTigue: 7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales [link] #socialmedia #smm
@seomasters_com » 08 Oct '12, 3pm
7 Great tips for optimising your content for sales [link]
@InFineMedia » 08 Oct '12, 3pm
RT @amalik: RT @amalik: Reading : 7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales [link]
@LinkBuildRocket » 08 Oct '12, 2pm
RT @chirag_dattani: 7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales... #SEO #SEM #PPC... [link]
@AltaResources » 08 Oct '12, 2pm
Seven Content-Strategy Tips to Construct Awesome Product Pages & Boost Sales: [link] by @jslipko
@iGrabHR » 08 Oct '12, 12pm
7 #Content #Strategy #Tips to Construct Awesome Product Pages & Boost #Sales by @jslipko [link] via @sewatch #business
@AccuraCastUK » 08 Oct '12, 9am
Follow these great tips and improve your product pages! [link] Remember that better content could mean more conversions
@MrJCNicholson » 08 Oct '12, 8am
Need to boost sales from your e-commerce site but not sure where to start? Some handy pointers to get you going: [link]
@Maude2711 » 08 Oct '12, 8am
7 astuces pour améliorer vos pages produits et booster vos ventes [link] #ecommerce
@Kantar_Media » 08 Oct '12, 8am
7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales | [link] | via @SEWatch #SEW #BoostSales
@dianapetras » 07 Oct '12, 3am
Keep this in mind! || 7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales by @jslipko [link] via @sewatch
@byLisaMcTigue » 07 Oct '12, 1am
7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales [link] #smallbiz #mktg #socialmedia #smm #smb
@annaislamova » 07 Oct '12, 12am
Unique Pictures and Product description - great idea! - 7 Content Strategy Tips to Construct Awesome Product Pages... [link]
@TaskCurrent » 07 Oct '12, 12am
Boosting sales with great product pages [link] tips and advice worth reading
@seotweetz » 06 Oct '12, 9pm
RT @glenn_ferrell: RT @glenn_ferrell: 7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales by @jslipko [link] via @se ...
@sewatch » 06 Oct '12, 6pm
7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales [link] cc @zappos
@BasBoks » 06 Oct '12, 6pm
7 tips voor het schrijven van goede content voor je website!#ecommerceA by @jslipko [link] via @sewatch
@DWebConversion » 06 Oct '12, 6pm
RT @KimJosephs 7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales [link] #seo
@GreenBuzzAgency » 06 Oct '12, 6pm
Check out these 7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales [link] -via @jslipko
@DonPaulT » 06 Oct '12, 3pm
7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales #InboundMarketing [link]
@tonihopponen » 06 Oct '12, 8am
RT @pinomauriello: RT @pinomauriello: 7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales [link] via @sewatch
@sofasurfer » 06 Oct '12, 7am
7 #ContentStrategy tips to build killer product pages & boost sales [link] useful resource on @sewatch
@ProductConclave » 06 Oct '12, 6am
7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales: [link] #NASSCOMPC [link]